Jessica Mortarotti, Founder + Creative Director
A lifelong wellness enthusiast, Jessica conceptualized HotBox out of a personal desire to incorporate more sweat into her health and wellness routine. She quickly saw a niche for an elevated sauna studio experience and set out to create the space that she wanted to go to. An entrepreneur at heart, with a knack for identifying market trends, she also founded Carmela Ice Cream in Los Angeles in 2007, which was instrumental in launching the craft ice cream movement. She holds a degree in English from UC Santa Barbara.
Zach Cox, Co-founder + CEO
As the founder of HotBox Sauna Studio and Carmela Ice Cream, Zach’s business expertise is successfully implementing concepts from idea to inception and building strong relationships with clients and teams. Previously Zach worked in motion picture finance at Sony Pictures and Paramount. Zach holds a degree in Business Operations from USC.
Alex Samios, Co-Founder + Director
Considered the pioneer of the infrared sauna studio, Mr. Samios opened the first dedicated infrared sauna studio in the US back in 2010 in Newport Beach, CA. Taking the key learnings from operating studios for over 10 years, Mr Samios is excited to now apply his franchise expertise to HotBox. Mr Samios’ background includes a 25 year proven track record of achievement in franchising in both start-up, emerging and accelerated growth situations. He has also been a large franchisee with Papa John’s Pizza, operating 34 restaurants and is currently a partner and the VP of Franchise Development for Dogtopia, the fastest growing franchise in the $70B pet industry. He is also a partner/Director of ZoomRoom, a leading dog training and agility franchise and a national nail salon franchise.